This vacation season, Barbie is taking on the web — actually! Mattel is partnering with Verizon for a pretty-in-pink advertising and marketing marketing campaign that includes Barbie and all her pals.
Along with playful promoting content material throughout billboards, digital media, and tv, the well-known Barbie DreamHouse is getting a digital makeover. Dubbed the Barbie StreamHouse, this life-size duplicate of the DreamHouse in New York Metropolis would be the middle of Verizon’s vacation activations. From Dec 12-15, Barbie followers of all ages can go to the StreamHouse to tour the home with a digital Barbie, rating unique merch, take vacation household images, play interactive video games, and make vacation recollections that may final a lifetime.
When Verizon tapped Barbie to carry her signature star energy and cultural cachet to their vacation marketing campaign, we each noticed the proper alternative to create one thing extraordinary for our followers that spans generations. Bringing this landmark partnership to life by way of compelling content material and a life-size Barbie StreamHouse, inviting followers to step into the collaborative world of Barbie and Verizon, represents our shared ardour for partaking our audiences in sudden methods.”
Within the spirit of the season, Mattel and Verizon are giving again and empowering younger ladies to succeed in their full potential. By means of a partnership between the Barbie Dream Hole Undertaking and Ladies, Inc., the Barbie StreamHouse will host 100 college students for a novel vacation expertise. Along with having fun with all of the StreamHouse has to supply, college students will get an unique behind-the-scenes take a look at the Verizon know-how that powers the home and obtain Barbie vacation play kits.
College students from a neighboring Verizon Modern Studying college can even be part of the Barbie vacation cheer. With almost 8 million college students throughout the US, this free initiative empowers college students to succeed in their full potential by providing free tech-infused studying, web entry, and instructor help. College students from the college are invited to discover the StreamHouse to merge studying with their play.
The cute Barbie StreamHouse in NYC’s SoHo will solely be open Dec. 12-15 at 214 Lafayette Road, New York. As the vacations proceed, make sure to search for new Barbie and Mattel vacation content material from Verizon.
