Mattel is gearing up for the opening of a six week Barbie Retailer Trend Pop-Up in Liverpool One this weekend, debuting restricted version clothes and niknaks for youths and adults.
A spread of Barbie dolls will even be out there on the pop up, together with Barbie Fashionistas, Barbie Profession Dolls, and the celebratory Barbie sixtieth Anniversary Doll. Followers will even have the ability to take photos within the life-size Barbie field.
The pop up is a part of Barbie’s sixtieth anniversary celebrations, celebrating 60 years of the style doll since her creation in 1959. The Barbie Retailer Trend Pop up is the second Barbie celebration in Liverpool this yr, following a You Can Be Something get together in March to encourage the potential in ladies.
Helen Genia, head of UK licensing, Mattel client merchandise at Mattel, stated: “The exclusive pop-up at Liverpool One is an exciting and immersive fashion destination for kids and adult fans alike. 2019 marks 60 years of Barbie and this pop up marks the latest exciting way we are celebrating the worlds number one fashion doll – and powerhouse brand – with fans of all ages. We are delighted to welcome all to Liverpool One’s exclusive retail experience.”
Alison Clegg, director asset administration at Grosvenor Europe, added: “Liverpool One has gone from strength to strength in 2019 with its schedule of installations and activations, and this Barbie pop-up store raises the bar once again.
“To be involved with this iconic brand and play an exclusive part in this milestone anniversary highlights the strength of Liverpool One as a destination on a national level.”
